SKYCREST
Who knew roofing could be sexy? Explore our branding and trade show booth design for PE-backed roofing company.
Project Brief
Skycrest Roofing, a private equity–backed company, was scaling rapidly across regional markets when they brought us in as their marketing partner. We provided strategic and creative support to elevate their brand, accelerate growth, and professionalize their marketing across touchpoints.
Our work included full trade show booth planning and execution—booth design, flooring, walls, signage, and standout swag—alongside branded sales materials, business cards, vehicle wraps, and uniforms. We also partnered with their acquisitions team to lead rebrands for newly acquired roofing companies, ensuring each rollout aligned with the Skycrest brand and growth strategy.
“I have worked with Luchetti Marketing since the genesis of [Skycrest] and have been consistently impressed by their dynamic ability to deliver a wide range of marketing solutions. From beautiful creative pieces to CMO-level strategic insights, Luchetti Marketing has met every challenge. Even after our formal agreement ended, they continued to share insights and provide account support to ensure we experienced no business disruptions. I am grateful for their ongoing support and look forward to our next chapter together.”
Will Cook
Chief of Staff | Skycrest Roof Co (Shore Capital)
Company Swag
Spatial Design
As a private equity backed roofing company entering a new stage of growth, Skycrest wanted branded materials that reflected their professionalism and ambition. We created a suite of custom swag and collateral including fully functional Rubik’s Cubes, branded cups, engraved pendants, and premium business cards. Each piece was designed to capture the company’s bold, high performing brand and give both their team and partners something to be proud of. The result was a cohesive collection that reinforced credibility and left a strong impression wherever it appeared.
We brought the Skycrest brand to life through a fully custom trade show environment, designing every element from wall murals and flooring to signage and product displays. Our team managed creative direction, sourcing, and production to ensure every detail aligned with the brand and delivered a cohesive visual experience. The booth drew consistent attention and created strong engagement for the Skycrest team.
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