WERNER GENERAL CONTRACTING
High-end residential contracting needs a sharp, sleek brand. Explore Werner’s full brand refresh, website, and more.
Project Brief
Werner is a high-end residential contracting firm known for craftsmanship and quality. As their marketing partner, we led a comprehensive strategy engagement to clarify their positioning, understand their ideal client, and build a messaging foundation that reflects their value. From customer interviews to market insights, we developed a clear narrative that informed everything—from a refined brand identity to a custom website that balances elegance and performance. We designed high-impact sales booklets to support their referral-driven sales process, and they applied the new logo across apparel and swag to bring the brand to life. We continue to support ongoing growth as their marketing partner.
“Emily is an extremely talented and capable graphic and web designer. She created my logo and also made a new website for my construction business. The process was effortless because of Emily's excellent communication, timeliness, and followthrough. I learned to expect quick, professional, and quality responses. She offered sound advice while also taking my opinions into account to custom tailor the entire experience. I will 100% work with Emily again, and highly recommend her to anyone looking for an honest, like-able, and talented professional. She is a true master of her craft.”
Frank Werner
Owner | Werner General Contracting
Website Design + Development
Werner General Contracting’s website was built to reflect the precision and sophistication of their work. Grounded in customer insight and strategic messaging, the site blends refined design, intuitive flow, and rich project imagery to convey craftsmanship, credibility, and confidence from the first click.
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Sales Collateral
Primary + Secondary Logos
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