SAM+LEO
Packaging design fit for Whole Foods Market.
Project Brief
Sam+Leo is a modern wellness brand filling a major gap in the market: the first clean, functional vitamins designed specifically for teens. In preparation for their Fall 2025 launch in Whole Foods Market(!), they partnered with us to elevate their packaging and investor materials. We fully redesigned their product packaging for the 2025 line and developed a sharp, story-driven investor deck to support fundraising and retail readiness. Positioned for shelves and suited for scale. PS - the gummies are delicious, go try them.
“Working with Emily and the Luchetti Marketing team has been such a smooth and enjoyable experience. She brings creativity, clarity, and care to everything she does. I trust her recommendations completely. They are thoughtful, brand-aligned, and always elevate the work. It is clear she genuinely cares about her clients and the quality of the final product, which makes her an invaluable partner.”
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Dara Erck
Founder | Sam+Leo
Packaging Design
Sam+Leo came to us with established branding but needed fresh packaging design for their upcoming Whole Foods launch. We helped translate their brand into packaging that met Whole Foods’ and industry standards—from nutritional label accuracy and compliance to shelf-fit dimensions. Every detail was intentional, balancing form and function to ensure the design not only met technical requirements but also stood out to their target customer.
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Find Sam+Leo in Whole Foods!
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