BRIGGS ELECTRIC
Explore our full-service strategic and creative leadership, from internal culture initiatives to full digital refresh.
Project Brief
Briggs Electric is a leading west-coast commercial electrical contractor with over 80 years of experience—and big plans for the future. As their marketing partner, we provide ongoing strategic and creative leadership across every corner of the business: from internal culture initiatives to branding to website development, social media, sales enablement, event support, and more.
As the embedded marketing lead, we’ve supported Briggs to clarify their voice, up-level their presence, and bring consistency and intention to every touchpoint—internally and externally. Strategy, execution, and impact, all under one roof.
“Luchetti marketing is exceptional when it comes to client marketing. This is proven by the client survey they developed for the company, using the survey to interview over 20 of our clients to get their input on why we won or lost previous bids. They also got valuable information on what the client appreciates about our company, and what we can improve on from their point of view. We will use this information to tailor our business development strategies and continue to improve our company's reputation.”
Adam Johnson
Vice President of Operations | Briggs Electric
Website Design + Development
Grounded in real customer insight, this redesign was driven by interviews and surveys we conducted that revealed what Briggs’ actual clients value most about Briggs. Those findings shaped every aspect of the site re-design, from messaging and structure to visuals and flow to create a customer-focused experience that reflects Briggs’s expertise, culture, and commitment. Supported by a custom photo and video shoot, every detail was intentional, authentic, and built to connect.
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Sales Collateral
Developed from customer insights and our strategic marketing expertise, Briggs Electric’s sales collateral is designed to resonate with what clients value most. Used both digitally and printed for bid meetings and new client presentations, these materials translate complex capabilities into clear, compelling stories showcasing experience, safety, and reliability through a customer’s lens. Every piece aligns with the overall marketing strategy to deliver a consistent, confident representation of the Briggs brand.
Company Swag
To bring Briggs Electric’s One Briggs to 100 culture to life, we created a custom swag line to support an internal event celebrating unity across teams. Designed around their core values, the campaign strengthened pride and connection through intentional design and messaging. Because the strongest companies are built from the inside out.
Spatial Design
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